Dakota Younger explains the psychology behind referral programs

Conversational commerce, a term coined by innovator and hashtag pioneer Chris Messina, is the new frontier in sales and marketing. It describes the fusion of real-time messaging interfaces with people, brands, products, or services.

It’s not a secret that most of spend us more time with our coworkers then we do with our friends, families and, significant others. If you work at a start-up (as many of us do), you are also probably working with a small number of people...

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